Preparing the marketing audit for market entry Essay - 1

Preparing the marketing audit for market entry - Essay Example Contents Executive Summary 2 Introduction 6 Main Findings 6 Product 7 Price 8 Place 8 Promotion 8 People 9 Processes 9 Physical evidence 9 McKinsey 7S of Sony Corporation 10 Strategy 10 Structure 10 Systems 11 Style 11 Staff 12 Skill 12 Shared Values 12 Value Chain Analysis of Sony Corporation 12 Firm Infrastructure 13 Human Resource 14 Technological Development 14 Procurement 14 Inbound Logistics 14 Operations 14 Outbound Logistics 15 Marketing and Sales 15 Service 15 SWOT analysis of Sony Corporation 15 Strengths 15 Weakness 15 Opportunities 16 Threats 16 CIM Model of Sony Corporation 16 Political Forces 16 Economic Forces 17 Social Forces 17 Technological Forces 17 Legal Forces 18 Conclusions 18 Recommendations 18 Reference List 19 Introduction Sony Corporation or Sony as it is known commonly is a Japanese multinational conglomerate which is headquartered in Tokyo, Japan. The company primarily focuses on electronic products in the consumer and professional markets. Sony has enough experience in launching new products in the overseas market. As the firm gains experience, it understands the global strategy more clearly. Early in his tenure Akio Morita, the founder of Sony developed business skills which allowed Sony Corporation to enter into foreign markets successfully. Initially he didn’t have such global strategy in his mind. ... In this paper we will look at Sony’s Strategy in entering into Indian market with new Refrigerator. The name of the refrigerator is ZKool. Main Findings In my opinion Sony should sue segmentation approach to target the Indian market. Through mass marketing they can create the largest potential market, which will lower their cost and hence their margins will improve. Hence it is better that Sony use Segmentation approach which will create a product which can be more fine-tuned according to the target segment. Also this strategy will enable them to choose the best distribution and communication channels. Figure 1: 7Ps of Sony Corporation Product Sony’s product strategy is to deliver the best quality product with the latest technology. Hence it will support features like Frost Free, Refigerent-134a, 2 door bottom freezer, Triple Ice tray, Twin Bio attacker, Premium look and design, Quiet and more reliable compressor etc. Sony has to spend money on their R&D department who are mainly responsible for their innovation. Sony’s multimedia features in other characteristics which have to meet the needs of the customers. Sony refrigerators will be designed such that they work on five power levels, compared to one power level of common refrigerators. It will enable it to run the refrigerator on low power during the nights or times when it is used less (Luh, 2003, p. 128). There will also be an automatic system which will adjust the power according to the usage. It will have e a combination of temperature sensor, inverter compressor, microprocessor technology etc. It will give best cooling sensation at minimum power usage. Price Sony will offer best of technology with plenty of new features which will make its price more expensive as compared to its

Professionel development 2 Coursework Example | Topics and Well Written Essays - 500 words

Professionel development 2 - Coursework Example e once remarked â€Å"nursing is an art: and if it is to be made an art, it requires an exclusive devotion as hard a preparation, as any painter’s or sculptor’s work; for what is the having to do with dead canvas or dead marble, compared with having to do with the living body, the temple of God’s spirit?† (Nightingale, as cited by Evans, 2013) Nursing colleges the world over are instilling these qualities of devotion and preparing young people in the art of nursing. The difference between these lies in their size, as well as in the funding they get that directly results in the faculty and amount of research facilities they can afford. The Christine E. Lynn College of Nursing has expanded substantially in the thirty years of its existence. The guiding philosophy of the Christine E. Lynn College of Nursing is caring. This philosophy defines the way they teach, learn and practice nursing as well as how they interact with others in their day to day lives. The pictorially depicted dance of caring persons that greets people on the floor of the lobby of the college campus is a symbol of the contribution of every member of the college to the cause of nursing. The college defines nursing as nurturing the wholeness of person and setting through caring. It offers a supportive environment in which contributions of faculty and students are valued and respected, ensuring in the process that learning is assimilated into a cohesive knowledge base. Its vision is a world where caring is the fulcrum of health care. On the other hand the College of nursing at the University of Illinois at Chicago declares that it is an institution that encourages a spirit of leadership and research to find answers to todays most perplexing healthcare problems. The university first admitted students to the school of nursing that led to a bachelor’s degree in 1954. Today it is considered one of the finest nursing colleges in the country. The college aims to educate future leaders in the field